Brookings Regional Humane Society

Client Goal

Increase community engagement, boost fundraising outcomes, and elevate the professionalism of event marketing materials.

Key Deliverables

• Print and digital advertisements for fundraising events

• Social media graphics and campaign management

• Printed menus, forms, presentations, and event materials

• Full management of annual holiday portrait fundraiser

• Cohesive branding support across multiple community initiatives

Supporting contributions by BRHS staff and volunteers. BRHS logo by Dr. Rose Davidson.

Challenge

Creating high-quality marketing materials with limited resources while supporting multiple fundraising events simultaneously. Each event required consistent branding across posters, social media graphics, presentations, menus, and printed forms. Additionally, managing social media across multiple platforms demanded ongoing coordination, timely content creation, and clear messaging to maintain community interest.

Approach

I supported the organization by designing cohesive print and digital advertisements for fundraising events, ensuring visual consistency across all platforms. I created supporting materials - including menus, forms, and presentations - to streamline event operations and enhance attendee experience. I also managed social media campaigns and led the planning and execution of the second-largest annual fundraiser, producing holiday portraits for families and their pets.

Results

• Increased event attendance and community engagement through clear, compelling marketing materials.

• Boosted visibility and participation in fundraising campaigns across multiple social platforms.

• Streamlined event operations with professionally designed menus, forms, and presentation materials.

• Successfully hosted and managed a major annual fundraiser, generating strong turnout and donor support.

• Elevated the organization’s public image through cohesive branding and consistent communications.