River Bend Business Products

Client Goal

Modernize marketing efforts, strengthen brand consistency, and expand presence across digital and physical touchpoints. Establish a professional, cohesive marketing system that supported sales growth, improved customer engagement, and unified two distinct brands under one parent company.

Key Deliverables

• Exterior & interior signage

• Production-ready printable designs

• Fully-functional website

• Campaign-ready graphics

• Social media, newsletter, blog, and email copywriting

Supporting contributions by Bob Scott for the building sign installations, Jess Paradis for printing and cutting, logos provided by River Bend Business Products.

Challenge

The client needed a complete marketing overhaul; from launching a new social media presence to developing a modern website, refining brand guidelines, and creating both digital and print assets. Managing two separate brands under one parent company added complexity, requiring careful navigation of differing identities while maintaining overall cohesion. Additionally, the design work ranged widely, including catalogs, sales magazines, building signage, retail layouts, and even a community mural. Balancing long-term brand strategy with immediate marketing needs required efficiency, adaptability, and strategic oversight.

Approach

I led the marketing department in creating a structured, sustainable marketing program that aligned both brands with their strategic goals. This included designing and developing a new website focused on UX, SEO, and conversion, launching social media channels with consistent messaging, and creating branded templates for proposals, forms, and campaigns. I rebuilt the brand identity guidelines to ensure cohesion across all materials, developed targeted email campaigns and journeys, and produced high-quality print assets such as magazines and catalogs. For physical spaces, I designed store layouts, planograms, exterior signage, and a community mural that reflected each brand’s personality while supporting parent-company alignment.

Results

• Launched the company’s first social media program, increasing online engagement and visibility.

• Updated and standardized brand identity guidelines, improving consistency across all materials.

• Designed and developed a new website that increased web traffic and improved lead generation.

• Enhanced customer engagement through targeted blog content, email campaigns, and automated journeys.

• Improved sales team efficiency with professionally designed proposals, forms, catalogs, and sales magazines.

• Elevated brand presence through redesigned retail store layouts, planograms, and exterior signage.

• Strengthened community visibility with a large-scale mural aligned to brand values.