Slumberland Furniture

Client Goal

Increase brand awareness and drive customer engagement through new compelling slogans. Stand out across various digital platforms.

Key Deliverables

• Digital ad designs for social media, movie theater screens, and LTD placements.

• Multiple brand-aligned slogans tailored for different audience segments.

Challenge

Crafting visually appealing digital ads effectively conveying the client's brand message in extremely limited space and time. Each platform had unique requirements, yet all had to be concise and persuasive. Additionally, the slogans had to be memorable, aligning with Slumberland’s branding while resonating with a broad audience.

Approach

Developed a cohesive set of digital ads with engaging visuals, strategic typography, and messaging tailored to broad audience behavior. The slogans were designed to be short, catchy, and versatile, reinforcing brand identity and promotional goals. By focusing on readability, motion-friendly design, and high-contrast elements for small ads, the campaign maximized visibility and impact across all channels.

Results

• Increased social media engagement of likes, shares, and comments.

• Improved ad recall and brand recognition, leading to a noted rise in website traffic and in-store visits.

• Enhanced conversion rates from sponsored LTD ads, generating more customer inquiries.

• Optimized ad performance across multiple digital platforms, ensuring effective reach and engagement.