United Way

Print Design - Branding

United Way South Dakota

Client Goal

Report annual financials in a way that engages donors and clearly communicates local impact of the programs.

Key Deliverables

Printed annual report booklets
Printed mailer brochures
Infographics
Logos

Supporting contributions by company owner Nick Curry and distribution specialist Luke Davidson.

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Challenge

The client needed a distinct yet cohesive logo for their year-end reports that aligned with their national brand while maintaining a unique identity. Balancing brand consistency with individuality required a thoughtful design approach. Additionally, the infographics had to transform complex financial data into an engaging visual story that quickly communicated the impact of donations. The tri-fold mailer presented another challenge—condensing financial results, impact summaries, and a donation appeal into a clear, visually compelling, and easily digestible format for donors.

Approach

I carefully studied United Way’s national identity, leveraging complementary colors, typography, and visual elements while introducing a distinct mark for their reports. For the infographics, I focused on a clean, intuitive design that simplified financial data into compelling visuals, using charts, and bold statistics to highlight community impact at a glance. The tri-fold mailer was strategically structured to balance storytelling with clear calls to action, guiding the reader from impact insights to a seamless donation request.

Results

Designed a cohesive yet distinct logo that maintained brand integrity while differentiating the year-end reports
Created engaging infographics that transformed complex financial data into an easily digestible and impactful visual narrative.
Developed a tri-fold mailer that effectively communicated financial outcomes and encouraged next year contributions.
Strengthened donor engagement through strategic visual storytelling, improving clarity and impact.
Delivered a polished, professional design package that aligned with United Way’s mission and branding goals.